MANAGEMENT
Zampetti Immobili di Pregio
GIANLUCA PIROLI
Managing Director
There are smiles that leave a lasting impression, even after just one meeting. You can sense the positive alchemy that surrounds that person. To talk about Gianluca Piroli, I’m breaking away from the orthodoxy of a classic interview: after all, he has a punk soul deep down. He is very “rock” in everything he does—in his thoughts, in how he presents himself to the world.
He is the creator of this magazine, Casa ed Eleganza, the one who charted its course. A project drawn from the cornucopia of ideas within his mind in 2017, allowed to decant, ferment, and mature before being transformed into reality in 2020, during one of the worst crises of recent decades.
Why?
Because for him, it was the right time.
“When I first thought of it,” Gianluca explains, “I had a strong aversion to social and digital platforms. I felt like I was giving them ideas, projects, and material without getting anything in return. Fame on these platforms is ephemeral, beyond our control. So I turned my thoughts back to traditional, reassuring print.
Furthermore, for Fabrizio Zampetti and me, it was the right time to invest in a different form of communication. Something a bit against the grain.”