The English call it Glamour, we call it Fascino, a word with a derivation apparently distant from the meaning we give it today, something closer to curse than to beauty. For the Romans, in fact, fascinus was both the spell and the amulet—a phallic symbol—that warded off its essence.
Thus beauty and the envy for it: this is essentially fascino in the history of words.
It is difficult to describe what fascino is in our era. When this word is used, it is easy to be transported ideally to a different time, to the years when a dress, a jewel, or a hairstyle could be considered an icon of style, when dancing in a film marked our memory in an indelible way.
